Annual Report
In the past, the Darla Moore School of Business Annual Report has consisted of 64 to 84 pages of content. Under the leadership of the new Dean, Marketing and Communications condensed the content in the 2022-23 Annual Report to a double gatefold print piece and accompanying webpage. The double gatefold was mailed out to donors. In order to drive viewers to the website, QR codes and bit.ly links were utilized in the print product.